With the help of this figure, market share of Dell can easily be estimated, as it is presenting the highest level of share among all its competitors. The direct model is based on the principle that delivering custom-built computer systems is the best business model for providing solutions that are truly relevant to end-user needs. Report starts from briefing the background of this chosen organization. If you want STRATEGIC Management Assignment Help study samples to help you write professional custom essay’s and essay writing help. We're here to answer any questions you have about our services. This mission can impact the organization as it only focuses on the direct selling model (Dell, 2010). Management by objective: The key part while implementing the plan is to define the objectives set under strategy. 4.2.5 Substitute products: Generally the accessibility of alternates does affect the sales and productivity of the computer and its various elements to large extent. Brand image :- Dell has maintained a strong brand image as a global PC and IT business. Dell try to produce their product in high quality and satisfy customer needs that which meets their mission and objectives. There is one or more rivals are dissatisfied with their current position, it will make good points for Dell Company. 4.2.1 Rivalry against existing competitors: The industry comprises players like Dell, IBM, HP, Toshiba, Gateway etc. Again he resumed his position as chairman and CEO in 2007. 7.1 Vision & Mission: The way Dell does its business, the way it interacts with the group of people and the way it interprets the world, its customer needs, future of technology and the global business environment may affect constructing the strategy and formulating it within the premises. It is focusing on emerging markets outside US, Japan, Canada and Europe. Its 2018 revenue rose to 78.6 Billion dollars, rising from 61.6 Billion dollars in 2017. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! The legal environment in EU is being seen as an attempt at stifling growth of the large technology brands. Each company has its ability to compete in the market to produce the best quality of laptops in the industry by this each company will put its capacity to be the leader of this industry as the companies is trying their best to do and face the competition. In 2018, its investment in R&D reached 4.4 Billion dollars rising from 2.6 Billion dollars. There are several reasons that governments are exercising heavier control. We believe that this is due to their innovative operations and quality of corporate management. Using application that didn’t required training, and must be intuitive to the end user. Afterwards, company should set the criteria to judge each option on the basis of company’s strengths and weaknesses, so that the best suitable strategy can be selected for the implementation. Board of directors and the Executives team: The Executive Committee reviews the rolling three-year strategy every year and sets detailed plans for the year ahead. On the other hand, the direct selling model of dell eliminated the involvement of retailers and solved the problem of extra capital required for marketing & sales activities. Dell is happy with its vision which is “To be the leader in the computer market by providing high quality and low cost products to satisfy customers’ expectations”, and it is clear and successful. High level regulation :- The level of legal and political regulation in the PC industry has grown very high. Company Registration No: 4964706. Our reference papers serve as model papers for students and are not to be submitted as it is. 5.1 Ansoff matrix strategy: It comprises of four grids; market penetration, product development, market development and diversification. From a strategic point of view, the organization’s market penetration to product growth; market development to diversification was highly thriving which finally made Dell the market leader in PC. Human resource policies reflect commitment to a fair and equal organization where everyone is encouraged to succeed regardless of gender, race, sexual orientation, age or disability. Dell Computer Corporation designs, develops, manufactures, markets, services and supports a wide range of computer systems, including desktop computer systems, notebook computers and enterprise systems (includes servers, workstations and storage products), and also markets software, peripherals and service and support programs. It is an innovative brand that holds a large portfolio of patents. After that, describing the SWOT analysis of opportunities and threats in external environment and strengths and weaknesses in internal environment. Here, strategic fit will express the degree to which dell is matching its internal resources and competencies with the external environmental opportunities. As a PC brand, it has maintained excellent focus on product quality. Free resources to assist you with your university studies! It serves the solutions to the world with its best renowned management values. A competency must make a significant contribution to the perceived benefits of the end product. Dell has different way of advertising such as newspaper, magazine, billboard; join different events, and finally the advertising through internet form different websites. The relationship of Porter’s five forces model has been explored here accompanying the report. This strategy is regarded helpful in crafting the product strategy of a company by assessing the market size and share for a particular product. Finally, the report is supported by putting some recommendations about reviewing its vision, mission, objectives, goals and using alternative strategies. A strategic vision is a roadmap of a company’s future. Besides, evaluation noticed that dell is using direct selling approach, which also witnessed 34, 800 employee in more than 30 countries in July 2002. The world economy has returned on track in the recent years and the level of employment has also grown higher. The values, vision and mission of the company entail the fulfillment of these well-known goals. This has helped the brand grow its revenue faster. Dell has framed an outline of its business given below: If these objectives are defined using the SMARTER method, so that the goals are more likely to be achieved (Dell, 2010). It has increased its expenditure on research and innovation as well as marketing. Primarily, Dell and its competitors are affected by economic, environmental, social, legal, political, and technological factors. It broadly describes company’s present capabilities, customer focus, activities, and business makeup. Dependence on US market :- The brand earns a very large part of income from the US market. Develop options for strategic plan: There can be various strategies available, from which an appropriate strategy can be opted for the organization. Once company is all set with the strategic plan, it can assess the factors which may affect that plan. In this era, investing in the environment is great for any brand. Businesses like Dell are investing millions in building a strong social image. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The new entrants is one of important forces that affecting all Companies and industries. The world economy has been through a recession. In sum, the services it offers include a series of configurable IT and other business services embracing infrastructure technology, consulting & applications, and product related support services (Market Watch, 2012). It consists of the moves made to establish business positions in different industries and the approaches used to manage the company’s group of businesses. After implementing the plan rightly in the organization, it seeks to evaluate its effectiveness and compatibility to meet the customer’s requirement. To define it precisely, ‘DELL’ organization has been selected to plan and implement a strategic plan for it. Furthermore, the planning of implementation of that strategic plan also has been described. However, the brand is trying to expand its business faster across newer areas. 4.2.2 Threat of new entrants: Every company tries its maximum to beat and do better than competitors by producing the most recent technology and then price them competitively. These markets are growing at the fastest rate and investing in them will also work to increase Dell’s income from international markets. It provides products and services that are organized in three main groups. After the sale, the Company continues the direct relationship by establishing account teams, consisting of sales, customer service and technical personnel, dedicated to the Company’s large corporate and institutional customers. The organization ‘Dell’ has been leading and able to maintain its reputation through listening the customers and expanding the solutions and services that meet customer’s needs and demands. Therefore, strengths, weaknesses, opportunities and threats of DELL company have been discussed here one by one (David, 2005). The rivalry in the market is based on cost and competitive benefit. They are also investing in environmental issues and the protection of their community and environment. The Dell strategy not only about expanded and to get profit but also to satisfy customer need to make them happy with their products. Intend of this report is to propose the understanding of the external environment affecting an organization. It basically defines strategy in five definite terms: Concerning these terms, an organization can plan the best strategy for growing the business and maximizing the productivity. A company’s mission statement is typically focused on its present business scope or who we are and what we do. It can lead to major fines and losses. The internal points depend on Dell Company. Having these capabilities makes a responsive supply chain. The solutions it provides include servers, networking and storage product. And it’s strong competitive force when they have good reputations and growing demand and when Item makes up large portion of product costs, is crucial to production process, and/or significantly affects product quality. Their impact is most direct on global businesses. First, it has a good quality for producing the new products. Then, to meet the customer’s expectations, dell uses its knowledge obtained from direct customer contact before and after the sale. My Assignment Help : Samples & Case Study Review Sample. Its focus is on the development of scalable technology solutions at competitive prices. The overall economic outlook is also a lot better than the recessionary period. Digital Transformation at Walmart: A case study. Advertising is the way to deliver product to customer. Asia Pacific markets:- The Asia Pacific markets are growing faster and Dell must focus on the emerging markets like China and India to find profitable growth. Company’s vision is: -To explore new ways of using technology to do good things and leave a positive impression on the world. Customers’ taste and preferences have changed a lot. Therefore he started to think of finding ways to sell to the end users directly. Political: The political aspects are likely to include worldwide, government directives, funding council and institutional policies. A supply chain strategy that emphasizes flexibility and responsiveness has a better strategic fit with Dell's competitive strategy of providing a large variety of customizable products.
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