Cancers are very loyal and determined to work things out. In his six years at YouTube, Shishir was responsible for much of their scaling success. At first, people always said, “How could you build a 6-second ad? And I can assure you that pretty much like every kid in the world knows about demonetization and the policies because all creators talk about it. They are generally energetic and upbeat but sometimes lack self-control. After working for eight years, she ultimately became the CEO of YouTube and started nurturing the company in February 2014. Notice that the North Star guiding Shishir and his team hadn’t changed. Now, I can do it here with YouTube, and we can implement all the good things that I learned and skip the bad parts. HOFFMAN: With no clear directions to guide her, and no map to follow, Susan used Google’s core product – its excellence in search – as her North Star. At first, people always said, “How could you build a 6-second ad? Susan was born on 5 July 1968 in Santa Clara County, California to a well-educated family. The right-hand rule is a useful way to remember that north is relative to each rotating body – each planet, each star, or even each galaxy. I didn’t know that’s what we were going to talk about that day. This kind of growth happens fast. I saw that with Google. Gotta get down on Friday. Ready? It is a nice analogy. Susan’s life path number is 9. : We knew we had to be different because we didn’t want to just take text ads. According to Chinese Zodiac, Susan was born in the Year of the Monkey. By the year 2000, they had captured a quarter of the search market. She’d been given a single guide star: “Don’t screw it up.”. Who makes all those decisions?” when I first joined. So if we use the right-hand rule from before, essentially, we’d sort of be pointing thumbs down. HOFFMAN: Failing at scale was not a familiar experience for Google back in 2005. Was it just simply a “make a search bar inclusible and sent out an email”? WOJCICKI: What happened was Larry just asked me. : You’re alluding to some of the challenges around content moderation and what we’ve termed as responsibility and that work there. For years, astronomers assumed that the galaxy’s north and the Earth’s north were the same. How do we optimize between revenue and our users, and how do we measure quality? Shishir Mehrotra is the co-founder and CEO at Coda. And we realized that we were losing. And so the first direction that we got was, “Don’t screw it up.”, We’re back with Susan Wojcicki. – When is Susan Wojcicki’s birthday? Gaming is a huge area for us on YouTube…. And it may actually get more complex as time goes on. But headline after headline quipped, “. There was this appeal of the democratization of broadcasting what you had to say. And it sounds like it’s really big, but the whole space was probably less than a thousand square feet. HOFFMAN: Well yes, that. And that might be content like, “Aliens landed in my backyard and they told me something about COVID.” So that is not necessarily a violation of our policy, but it’s not necessarily the content that is useful for our users. They are lodged in between the two big well-known generations, the Baby Boomers and the Millennials. And that brings us back to Susan’s story, which is about to merge with the story of YouTube. Charlie, that really hurt! Susan & The Family: Susan Wojcicki and her husband, Dennis Troper, along with her sister Anne Wojcicki and her husband (Photo: zimbio.com). But hang on – finding it gets a little more complicated. I’m Reid Hoffman, co-founder of LinkedIn, partner at Greylock, and your host. We didn’t have a lot of time. HOFFMAN: It’s a massive undertaking to support endless user-created content in a way that stays diverse while filtering out violent extremists, conspiracy theorists, or those who think COVID came from aliens or 5G. Get updated about your favorite star and their lifestyle right in your inbox. It was both a moment of incredible highs while we found this great area that we could develop and build product and then soon afterwards realizing, “wow, as soon as we thought we had found something, we were failing.”. If you’d rather go under than violate your first principles, you know they’re guiding you true. They knew why they were buying YouTube, and where they believed it would take them. It was very focused on music and gaming. And so this was very aligned with making video production. Generation X, known as the "sandwich" generation, was born between 1965 and 1980. And if you ask anybody at Google in that period and said, “Hey, what are the YouTube guys working on?” They’d probably say, “Oh, they’re working on this crazy billion-hour thing.” And it was good: It was well branded, it was understandable, it was specific. That makes it perfect for navigation. It was really fascinating. He’s wearing a casual windbreaker; his head is actually obscuring part of the elephants he’s describing. And that’s pretty much all there is to say. When you’re caught off-guard, when you’ve prepared nothing, and are asked to make a gut call, you want your gut to be right. HOFFMAN: What Google needed most was more users. Google’s targeted ad model has worked so effectively, it can feel as though your browser is spying on you. Watch the Dr. Becky YouTube channel. Why is this happening? California-born entrepreneur who served as Google’s Senior VP of Product Management and Engineering. WOJCICKI: So YouTube, like … “broadcast yourself” was the original tagline.
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