Now obviously, we can’t ascribe all this additional revenue to Jones. Jones has blasted this as a lie, and followed up by saying he would’ve been more than happy to get even half of that. MMA Mania, UFC news, results, videos, rumors, fights, UFC 235 estimated PPV buys prove Jon Jones is box office gold. With three title fights, UFC 245 features one of the most stacked main cards in history. But in that moment, [I thought], I’m gonna be the champion in the UFC. But even inflated, it is still a fraction of the additional revenue his events generate for the UFC, with $32 million versus $108 million. Midnight Mania! And if the promoter then booked a pop singer that led to an additional 20,000 tickets being sold, that person’s MRP would be $1 million ($50 x 20,000). As Gift wrote, “consistent with prior research, evidence suggests the UFC extracts the most surplus from its most productive fighters.”, For what it’s worth, Jones revealed that his current deal now just earns him “5+ per fight.”, Like us on Facebook to see similar stories, Pittsburgh Steelers bought dinner for election workers in Allegheny County, DoorDash just opened its first physical location as the pandemic fuels a ghost kitchen boom, There’s approximately $14 million additional revenue per event headlined by Jon Jones, We can place McGregor’s total UFC pay for two bouts in 2014 at around $7 million, Jones’ total pay from 2012-2017: Maximum of $32M, and likely several millions less, UFC is guaranteed well over $20 million for a PPV event regardless of the headliner. You can buy UFC 245 through ESPN+ right here. UFC 235 also featured a Welterweight title fight between Tyron Woodley and Kamaru Usman, as well as the much-anticipated debut of Ben Askren, who defeated Robbie Lawler via submission. The UFC’s sponsorship and international television deals bring in around $7 million a PPV event. “He has been offered to me several times, four times to be exact, and he’s turned them all down. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Usman added that Covington was among the fighters to opt against battling him. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. The more revenue they add to the UFC’s revenues, the more they should get paid. 10 months ago. A simple way to make a rough estimate Jones’s MRP would to take the lowest gate figure and the lowest PPV revenues for an event in a particular year - this would represent the UFC’s variable revenue floor - and then deduct those amounts from any other event’s gate and PPV revenue. If the expectation is that it would look more like UFC 249, which was reported as having sold over 700,000 PPVs on ESPN+, then we could argue that Jones vs Ngannou added at least $21 million in additional PPV revenue. Here's how to buy the UFC 245 PPV through ESPN Plus. “That was the main thing. 15 Sep. Posted by: Category: Uncategorized . And finally their PPV deal with ESPN+ guarantees them a minimum floor of residential PPV revenue. For all of those options, you’ll need to sign in with your ESPN+ account to watch the early prelims (ESPN+) and the main card (ESPN+ PPV). You can also watch the second set of prelims (ESPN2) this way if you sign in with a cable provider. In a document titled “Project Basquiat” the UFC broke down what share of revenue the top 20 highest paid fighters made in 2012-2015. It will be headlined by a lightweight title unification bout, between Khabib Nurmagomedov and Dustin Poirier. While this fighter is most likely Conor McGregor (who was scheduled at the time for only two fights that year), it sets an upper limit for what Jones could have made that year. But instead of starting a new ESPN+ subscription, you’ll just extend your current ESPN+ subscription by a year and get the UFC 245 PPV for a total of $79.98: If you already have ESPN+ and only want to purchase the UFC 245 PPV, you can go here and then select the “Only looking for UFC 245? If we assume that it will just sell a similar amount of PPVs as UFC 245 headlined by Usman vs Covington, which was reported as being 300,000 on ESPN+ we are looking as little $3.5 million in additional PPV revenue once Canada and Australia was included. But I was very happy about the moment. Based on residential PPV sales and gate, I’ve estimated that the eight PPV events headlined by Jones from 2012-2017 did almost $108 million in revenue above the UFC’s floor. With that projection having been made while Jones was scheduled internally by the UFC for fights that year, it means that if he too was expected to earn $15 million in 2016 than the UFC expected his pay to average $5 million per fight that year. Bringing you the weird and wild from the world of MMA each and every weeknight! The 5 biggest UFC PPV estimates since 2017:UFC 224 Conor/Khabib 2.4MUFC 217 Bisping/GSP 875kUFC 214 Jones/DC 860kUFC 232 Jones/Gus 700kUFC 235 Jones/Smith 520k-650k early estimate. Last year, Paul Gift published “Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters,” a paper that looked at UFC fighters’ MRPs. The difference would in theory be the MRP for all the fighters on that event. Usman, who hasn’t lost since the second fight of his professional career in 2013, took the title from Tyron Woodley at UFC 235 in March, winning via unanimous decision. I examined this document in a previous post. Powered by. Here’s everything you need to know to order the UFC 245 PPV: You need a subscription to ESPN+ in order to purchase UFC 245, so your options for ordering vary depending on whether or not you’re already an ESPN+ subscriber: If You Don’t Have ESPN+: You can get a special deal that includes a one-year subscription to ESPN+ ($49.99 value) and UFC 245 ($59.99 value) for just $79.98: If You Already Have ESPN+: You can still get the special bundle price. Event Name Date Buyrate Mayweather vs. Pacquiao: 2015.05.02: 4,600,000 UFC 229: … If Jones vs Ngannou ended up being a blockbuster, like the reported 1.1 million buys for UFC 246’s McGregor vs Cerrone, then we could be talking about an addition $37 million in residential PPV in the United States, Canada, and New Zealand. In a move that should make the UFC higher-ups and accountants very happy, Jones is keen on fighting at least three more times in 2019, which should not only make him a bit wealthier, but help the promotion pay off the $4 billion tab. Is Jones A Dirty Fighter? He found that the vast majority of revenues were produced by a very small number of fighters, and that the compensation these top fighters received was but a fraction of the what they added to the company’s bottom line. In the end. ‘Tell Me He’s Not Washed’. Since Jones was the primary attraction for these events, it stands to reasons that the majority of this additional revenue could be attributed to him. UFC 242 is set to take place this weekend, in Abu Dhabi. Their ESPN broadcast deal pays them a couple of million dollars to air the prelims. UFC 235 pay-per-view (PPV) buy estimates once again prove that Ultimate Fighting Championship (UFC) light heavyweight champion Jon Jones is money at the box office. Order now! Gift also found that a very small number of fighters in a very few fights generated a large amount of additional residential PPV revenue. If you already have ESPN+ and only want to purchase the UFC 245 PPV, you can go here and then select the “Only looking for UFC 245? This is again the maximum possibly earned by Jones, with the total likely several millions of dollars lower than this. ufc 245 ppv buys estimate. Thanks to the unsealed expert reports, and other sources we can place McGregor’s total UFC pay for two bouts in 2014 at around $7 million. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Based on the information provided, we can estimate what was his maximum potential income was for each year, based on what the highest paid UFC fighter made in each of those years. As for his two Daniel Cormier fights, the difference is even more stark: a potential maximum of $12 million in bout pay, versus $50.8 million in additional revenue. Before Usman and Covington square off, Max Holloway will look to keep his featherweight belt against Alexander Volkanovski. In theory, this money was only being produced by their presence, but such an agreement seems incredibly unlikely. To learn more or opt-out, read our Cookie Policy. This means that during the time period looked at by Gift, approximately 4 fighter-bouts a year during a typical 13 PPV year would add at least $10 million in residential PPV. While it’s possible that his pay was increased in the interim year, It seems much safer to assume that would not be the case, considering how he was coming off a suspension and had been stripped of his title. With a trio of title fights on tap for Saturday night at T-Mobile Arena, UFC 245 has a chance to close out 2019 with the best fight card of the year. Here then is the absolute maximum Jones could have possibly earned per year: 2012 vs Rashad Evans and Vitor Belfort: $5 million, 2013 vs Chael Sonnen and Alexander Gustafsson: $8.2 million. She claimed the title at UFC 200 in July 2016, submitting Miesha Tate via rear-naked choke. If it draws around 850,000 buys — the same estimate as the comparison they brought up in Fury vs Wilder 2 — then we could be looking at an additional $27 million in residential PPV money. Two events in particular did well above the UFC’s floor. in the neighborhood of what Deontay Wilder received, would’ve been more than happy to get even half of that, announced that he is relinquishing his UFC title, Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters. © Photo by Mike Stobe/Zuffa LLC/Zuffa LLC via Getty Images. UFC 182 generated $23.8 million more than the UFC’s floor and UFC 214 generated $27 million above. But what has been revealed does allow us to estimate what the maximum amount he could have earned fighting from 2012-2017. Perhaps the fairest agreement between all the parties then would be for the UFC to guarantee Jones and Ngannou only their show purses, but then give them any additional PPV revenue the fight generates.
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