These are the total video views you’ve gained in the last 7 days. Trending videos: Shows you your top nine videos with the fastest growth in viewership over the past seven days. This is the total distribution of followers by their gender. Unlike Traffic Sources, which measures where the top locations for your views are, this metric is focused on where your followers are located by country. Our handy Social Media Reporting Template is a great resource to keep track. Gender: Here you will find the distribution of your followers by gender. This showcases your total followers as of this reporting period (7 days). You can do this by tapping on the song and pressing the bookmark icon. TikTok engagement rates: There are different ways to calculate social media engagement rates, and TikTok is no different. Insights available to TikTok pro accounts can inform everything from when you post to what you post. Hashtag views: The number of times posts with a given hashtag have been watched. Video views: The total number of times your account’s videos were viewed over a given period. Join Later’s 10-day Challenge! Learn how here, 20 Important TikTok Stats Marketers Need to Know in 2020. Utilize these metrics to help create your own averages and benchmarks. Traffic source types: Where traffic for your post comes from. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. And now you have immediate access to how and what videos are resonating with your fans. Switch to TikTok Pro Account to view your analytics. Once you open the analytics tab on mobile or desktop (this works on both!) #1: Switch to a TikTok Pro Account to Access TikTok Analytics. It’s full of helpful information about what Sounds your followers are using (and listening to!). TikTok Analytics. Each day we’ll show you a new TikTok skill or hack that you can use on your own TikTok feed: Have you ever struggled to create a social media post? This might be the most valuable TikTok metric when it comes to seeing trending content that your followers are interacting with. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Now that your Pro Account is activated, you’ll find the analytics button under your account options on both desktop and mobile. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! But the buzzword doesn’t mean much unless it’s backed up with the right data. Add Your Link in Bio & Drive Traffic from Instagram. Once data starts populating, you can dive into your account insights. On a desktop, you can download a CSV file for safekeeping. From your profile on mobile, click the ellipsis in the top right. Unlike Video Views, Trending Video Views show content that was posted outside the 7-day reporting window. Much like Instagram Creator profiles, TikTok Pro accounts allow creators to measure audience and performance insights. Videos your followers watched: This section allows you to get a sense of the content that is most popular with your followers. It is a lesson for users who need to analyze their videos in 1-4 weeks. It’s also a good place to scope out potential collaborators. you’ll land on your personalized Overview. The analytics for each post shows everything you need to know about its performance. Or partner with a relevant influencer to gain exposure with different crowds. You can also use the average time watched (and compare it to the total video time) to do an average completion rate for your video — further seeing if your videos are maximized for loop ability and repeat viewers. This is a great way to see what’s trending and maybe give you some new content ideas! Total shares: The number of times the post has been shared. You can click on any video to see total likes, comments, shares, play time, traffic source, audience demographics, and more. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. These metrics help you understand what videos your followers are engaging with most, popular content, what your followers are listening to, and more. She used to be indecisive, but now she's not sure. Is this audience demographic matching up to your goals? If you plan to download data you can only do this from the desktop dashboard. From your profile page, open the Privacy and Settings tab. Followers: The total tally of TikTok users that follow your account. Login to TikTok, click your profile picture, then select View Analytics. From the TikTok analytics dashboard, Pro account holders can learn about their followers, monitor views and engagement, and more. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics. Keep these places in mind incase it makes sense to localize content and promotions. This section is essentially TikTok curating popular content based on your own audience. Once here, you’ll see a breakdown of juicy data based on what your followers are watching, listening to, and engaging with over the last 7 days. To view the analytics for an individual post, simply tap on the video thumbnail to open its unique dashboard. Average engagement estimate: For a back-of-the-envelope estimate of an accounts’ average engagement, try the following. Have a look at this section often to see if it sparks any ideas for content. Day by day analytics Analyze daily progress of any public TikTok user of their followers, following, videos and likes count. This includes: This includes metrics all around the total views for your content. And that’s why understanding TikTok analytics is so important. We have a whole blog post dedicated to doing just that! Enter in a TikTok user name Once you open the analytics tab on mobile or desktop (this works on both!) This will give you a good indication of how successful you were at maintaining attention. These TikTok statistics will help you tell the forest from the memes. TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. If you’re looking to grow your audience, consider creating content with more universal appeal. Note: TikTok showcases data across all accounts as UTC timing, so keep that in mind when you’re reviewing. This gives great insights into what videos are still popular, which are trending during this 7-day period, and how many new views and metrics individual posts got during this time. If you’re happy with your niche, keep playing to your crowd. The most extensive insights TikTok offers are for videos. ♬ I’m booked – How the Grinch Stole Christmas, Ready to start advertising on TikTok? There are three main categories TikTok displays on your account dashboard. Get expert social media advice delivered straight to your inbox. Your TikTok followers analytics first appear in a graph format from the Overview tab. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Divide this number by the accounts total number of followers. “Viral” is a word that comes up often in relation to TikTok. Before you do anything else on TikTok, switch you account to a Pro Account. Ready to start advertising on TikTok? By now you should have a good overview of the benefits it can bring to your business, but if you’re looking for even more tips, we’ve got lots of exciting TikTok resources to come! Visit the Follower Tab to learn about your audience. View stats, find the trends to follow, and get insight on engagement. Choose an appropriate category and gender. TikTok Metrics . The platform gives you their performance metrics, including likes, comments, and shares for the three top posts each week. Your TikTok videos can sometimes see a spike in views days, weeks, or even months after it’s posted, so don’t rule out every post as an immediate low-performer! Toggle between the 7-day or 28-day view to chart your account’s short and long … Thinking about adding TikTok to your social media marketing strategy? In addition to the numerical metrics, you also can see captions and TikTok hashtags used by these top videos. Note: TikTok showcases data across all accounts as UTC timing, so keep that in mind when you’re reviewing. Since like and comment metrics are visible on the platform, you can easily see how your TikTok metrics compare with other accounts. Login to TikTok, click your profile picture, then select View Analytics. TikTok Analytics: What They Are and How To Access Them, How to Use Content Pillars for Your Social Media Strategy, 5 Stock Photo Websites That Are Perfect for Instagram. We help influencers, marketers and content creators to improve their engagement and take the most out of their accounts. Try it with any username! For example, you can see from our image that 86% of the total audience was from the For You page. Social media is abuzz with TikTok’s explosive growth. If you did not sign up with your phone number, you’ll be asked to add one followed by the confirmation code you receive. TIP: Save these songs to your Favorites. In this tab you’ll be able to see recent and trending posts from the last seven days. Open the video, tap More (…) and then select Analytics. The “Content” tab opens up a flood of knowledge and insights at your fingertips. You may be surprised to see who’s here — and what you can learn from them. If you’re wondering what the best time to post is, TikTok provides follower activity based on what time your followers are most active on the platform. TikTok Account Analytics. Need help organizing your data? Another helpful metric that TikTok provides is the Sounds recap. This metric helps you understand what location is your top-performing. To see how many views a hashtag has received, search for the hashtag in the Discover tab. Total video views: The number of times a post has been viewed. But since it’s time consuming to count overall comment totals, this formula can be used as a quick way to compare accounts in-house. Required fields are marked *. Tune in to our FREE 30-minute TikTok workshop where we chat through everything you need to grow on TikTok! Or scope out the engagement rates of influencers before teaming up with them. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform. Total like count of post: How many likes a post has received. Looking to level-up your TikTok skills? A maximum of five countries are listed here. This section includes gender and location demographics as well as follower activity, videos your followers watched, and songs your followers listened to. For example, a cosmetics brand may wish to team up with a TikTok influencer like Tyler Brown to reach his audience. For deeper audience insights, click the Followers tab in the upper right corner. Your email address will not be published. 1. This is what allows you to gain access to your analytics. Here’s how to see TikTok analytics on desktop. Your email address will not be published. We monitor and analyze TikTok Influencers and Stars . And all you need is a (free!) Follower activity: This shows you the times and days that your followers are most active on TikTok. On a weekly basis, keep track of the Videos and Sounds your followers have watched the most (in addition to your own content and audience metrics). Sounds your followers listened to: TikTok trends are underscored by tracks, so check the top sounds your followers have listened to see what’s popular. Scroll past the Followers graph to see your Profile Views. Want to learn more about growing your TikTok account and planning your content?
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